2024 © NextEdge Media. All rights reserved. Headquarters: Malaysia.
Paid Media Planning
At Next Edge Media, integrated Next Edge Media planning is our specialty. With decades of experience and a team of integrated paid media experts at the helm, we understand each aspect of paid media and its place in a successful marketing strategy.
With access to data-driven insights, the latest technologies and data-driven strategies, our team utilizes their paid media experience to ensure that your campaigns are running optimally across all platforms. We are continuously educating ourselves on the evolving paid media landscape, giving us an edge when it comes to staying ahead of the competition. By customizing plans for each individual brand and leveraging automated technologies for optimal performance, our paid media plans can bring you real results down the line.
Next Edge Media Media’s planning process includes a robust audience analysis and segmentation, gaining valuable insight to influence which tactics, platforms, day-parts, and formats the target audience resonates the most with.
Our expertise spans across all paid media formats and channels. We will evaluate the ideal mix of media channels to most effectively reach each brand’s marketing goals and objectives. We’ve planned and bought everything from national TV buys and custom content with premium publications, to hyper local digital tied to specific niches.
The evaluation process includes a robust RFP across a select group of highly relevant publications and platforms. We provide a unique scoring methodology for each RFP to help determine the ideal vendor selection.
Our performance modeling provides accurate forecasting directly tied to each business objective. We provide our accurate deliveries allowing each brand to have a clear understanding of expected results.
Campaign briefings are essential to ensure the success of each advertising campaign. At the briefing, clients and media planners prepare by gaining a complete understanding of campaign parameters such as goals and objectives. This level of comprehension is necessary in order for the corresponding paid media recommendation and strategic roadmap to be properly conveyed. Campaign briefings enable us to hit the ground running, ensuring that every detail necessary for a successful campaign is taken into account before implementation begins.
Next Edge Media is proud to offer strategic roadmaps tailored to each brand’s specific goals and objectives – whether short-term or long-term. Our expertly curated media plans will transform the way you look at paid media, proving its worth with tangible, measurable growth that directly aligns with each brand’s vision and values. With our strategic roadmap and knowledge of cutting-edge changes in the digital sphere, you can be sure to maximize every penny of your budget – transforming every dollar of spending into twofold long-term success.
The media plan provided serves as a practical tool to realize each brand’s objectives, goals, and KPIs that have been identified within the Strategic Roadmap. This media plan can be utilized to ensure effective media reach of the target audiences in the most cost-efficient manner. We believe the media plan is an integral part of successful execution that will support each brand in achieving their targets and objectives with maximum success.
Next Edge Media will also be happy to conduct a campaign audit of any previous ad accounts to ensure best practices are implemented and utilized.
All aspects of the media plan are to received client approval prior to launch — our goal is to ensure complete transparency and alignment so each brand has a full picture of their paid media presence. We also provide a custom dynamic performance dashboard to ensure each brand has access to the latest paid media reporting and insights.
Next Edge Media Media is driven to deliver media efficiency and return on media investment for our clients. After media plans are approved, the media buying process begins. Through ongoing media negotiations armed with intelligence, Next Edge Media is able to maximize results across any budget. We understand media buying inside-out, striving hard to pinpoint and execute the finest optimization strategies throughout the campaign period with fluid budgets to ensure greater returns.
Our media tracking and analytics are the cornerstone to effective campaign management. From the launch of each campaign, we ensure that both media tracking and analytics dashboards are accurately established for each brand in their media campaigns. With these, brands have full visibility in all media tracking associated with campaign performance and also any insights that emerge from the media data they generate. As such, data driven insights become more informed and can better inform how we refine our campaigns going forward. Together, media tracking and analytics represent a powerful model to help brands create successful media campaigns.
At Next Edge Media, campaign management is an area we continue to excel. With the launch of each campaign, we review performance to guarantee that each brand’s advertising dollars are being spent in the most effective and budget-friendly way. Our dedication to close monitoring of campaign performance enables us to achieve each brand’s campaign goals as quickly and cost-effectively as possible.
Our custom dashboard features visualizations that make monitoring paid campaigns effortless and quick, so our clients are always up to date on the challenges, successes, and opportunities from any paid media efforts. We prioritize full transparency and knowledge-sharing by breaking down key paid media performance metrics with comprehensive insights at all times – making sure our clients have full visibility into the success of their paid campaigns.
2024 © NextEdge Media. All rights reserved. Headquarters: Malaysia.
Please share your contact information below — we’re always happy to talk strategy, brainstorm, etc..