Lead Generation Success Stories
Welcome to our collection of Lead Generation Case Studies, where we highlight the exceptional results we’ve achieved through our paid media advertising strategies. At Next Edge Media, we take pride in developing innovative and highly effective campaigns that not only meet, but exceed our clients’ lead generation goals. Explore our case studies to see how we’ve turned challenges into opportunities, driving outstanding success across a range of industries. Whether you’re looking to expand your brand’s reach, strengthen your online presence, or increase sales, our proven track record in paid media advertising speaks for itself. Let these success stories inspire your next marketing campaign with Next Edge Media.
58% Reduction in Cost Per Lead
HOME SERVICES - LEAD GENERATION
Business Objective (Elite Home Solutions):
EliteHome Solutions is a leading home services provider in Colorado, specializing in repair and replacement services for residential and commercial properties. Their previous paid media campaigns had underperformed, with significantly high cost per lead from consumers in need of home repairs or replacements.
Strategic Approach (Next Edge Media):
Next Edge Media revamped EliteHome’s paid media strategy by reallocating their budget, optimizing campaign targeting, adjusting bidding strategies, refining conversion events, and restructuring ads. As a result, Next Edge Media was able to achieve a 58% reduction in cost per lead, driving more efficient results.
Results
60%
Reduction in cost per lead compared to the previous campaign’s historical average.
50%
Increase in conversion rate compared to the previous campaign’s historical average.
Analytics
Implemented comprehensive tracking across the entire funnel, from impression > click > lead > revenue.
58% Reduction in Cost Per Lead
Business Services - Lead Generation
Business Objective (BERMIO): BERMIO is a leader in SaaS implementation for ERP and supply chain management. Their marketing goal is purely to generate a stream of qualified leads via paid media efforts. They’ve approached Next Edge Media in an effort to significantly optimize their paid media support and improve overall cost-per-lead.
Strategic Approach (Next Edge Media): Developed a revised paid media strategy, while completely rebuilding their SEM structure. As a result, Next Edge Media was able to accomplish a 58% reduction in cost per lead, while maintaining budget consistency.
Results
58%
Reduction in cost-per-lead vs. previous paid media historical average.
130%
Increase in conversion rate vs. previous paid media historical average.
58%
Full analytics revamp, enabling a complete understanding of user behavior.
Full analytics revamp, enabling a complete understanding of user behavior.
Real Estate Brokerage - Lead Generation
Business Objective (Thornhill): Thornhill Realty is one of the largest real estate brokerages based in Oklahoma. Entering the year, there was push to recruit real estate brokers to the firm while nearly doubling the headcount.
Strategic Approach (Next Edge Media): Revamped the paid media strategy from mainly digital efforts to a hybrid mix of localized traditional media as well as paid search and paid social. The approach was to saturate target markets with large format and premium OOH, while continuing to leverage key paid social and paid search tactics.
Results
44%
Increase in leads captured vs. the previous campaign average.
28%
Reduction in Cost Per Lead vs. previous campaign average.
73%
Increase in unique users downloading respective recruitment guides.
