E-Commerce Case Studies
Welcome to our dedicated showcase of e-commerce success stories, brought to you by our leading paid media advertising agency. Here, we delve into a series of compelling case studies that highlight our expertise in crafting impactful paid media strategies for e-commerce businesses. Each story is a testament to our innovative approach, demonstrating how we’ve helped brands navigate the digital landscape to achieve remarkable growth, enhanced online presence, and significant return on investment.
Whether you’re a start-up or an established e-commerce giant, our case studies offer valuable insights and inspiration for your own digital advertising journey. Explore how we turn challenges into opportunities and drive tangible results through targeted paid media campaigns.
325% Increase in Return on Ad Spend (ROAS) Within the First Month!
PRODUCT - E-COMMERCE
Business Objective (TRAKTEX):
TRAKTEX offers high-quality, versatile survey and mapping equipment at a fraction of the cost of traditional alternatives. The company’s previous paid media efforts had underperformed, failing to deliver the direct-to-consumer (D2C) e-commerce results they had hoped for.
Strategic Approach (Next Edge Media):
Next Edge Media completely overhauled TRAKTEX’s paid media strategy, conducting a detailed analysis to identify wasted ad spend and resetting all campaign analytics. The results were immediate and significant, with the newly optimized campaigns achieving a 325% increase in ROAS compared to the previous campaign average (8.2 vs. 2.4 ROAS) within just the first month.
Results
+315%
Increase in Return on Ad Spend (ROAS) within the first month.
#2
Achieved the second-highest e-commerce sales month ever for GeoTechPro, driven by the launch of our paid media strategy.
Analytics
Refined and corrected analytics and tracking capabilities to ensure accurate performance measurement and optimization.
59% Increase in Revenue Year-Over-Year.
Product - E-Commerce
Business Objective (Cosmos Research): For over 40 years, Cosmos Research hosts the worlds largest symposium which brings together over 10,000 of the top minds in Space education, research, business, engineering, etc. from across the world. After a year of dwindling attendance, Space Foundation needed to revise their marketing strategy.
Strategic Approach (Next Edge Media): We’ve conducted a thorough strategic revamp which highlighted key markets to target, completely new launch strategy and integrated paid media plan, as well as end-to-end conversion tracking. As a result, revenue skyrocketed +59% year-over-year.
Results
+59%
Increase in year-over-year revenue.
+68%
Increase in engagement with Space Symposium site (driven from paid media traffic).
Analytics
Implemented cross-platform conversion tracking.
